m-commerce

Mobile Commerce the way to go.

Mobile Commerce is about the purchase and sale of goods and services through the cellphone with the involvement of a financial institution.

Mobile Commerce includes the following:

a) Travel and Ticketing

b) Movie Ticketing

c) Bill payments to utility and service companies

d) Merchant & Retail Transactions

e) Money Transfer

Growth of Mobile Commerce in Kenya

Mobile Commerce services are evolving rapidly in Kenya due to the innovation and competition of mobile service providers, banks and payment service providers to offer more value add products and secure transactions through mobile networks.

While eCommerce is limited to PC users only, Mobile Commerce is open to almost everyone with a cellphone and mobile connection. Mobile Commerce is expected to grow because the mobile usage and ownership penetration which is more than 4 to 5 times than a PC and growing at a very fast rate.

With mobile commerce offerings expanding, customers in Kenya have the hand-held convenience of using their mobile phones for making payments for bills, POS payments and recharging prepaid phone cards. this is a new exciting very lucrative frontier for all the young entrepreneurs out there.

have an innovative week.